Ludwig II who was then the company’s General Manager and Vice President. "Even though we stepped up our production, the orders for our drums came in faster than we could make them," said William F. With the name "Ludwig" painted on Ringo’s bass drumhead, it marked also the beginning of the Ludwig Drum Company’s largest boom in their production history. Their television debut ushered in not only a new era for rock and roll, but something more. It was the day the Beatles appeared on the Ed Sullivan Show. To see how the story unfolds, let’s go back in time to February 9, 1964. But unlikely as it may seem, the broadcast of one television show in early 1964 played an unwitting role in helping to date more closely one particular brand of drum. If you’re fortunate enough, your drum might even have a date stamp on the inside of its shell. Estimating the age of a drum can be done more or less by examining its badge type, style of hardware, shell construction/composition and interior/exterior finish. One of the intriguing aspects of collecting vintage drums is discovering when your instrument was made.
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